We are well known for our flagship product Alure Strobe Lures. The product is also marketed as the Bite Light in some areas. This lure has revolutionized fishing all over North America. The lure contains a flashing red LED light that is activated in water when in motion. Fish will attack the lure because the red light emulates an injured fish, or light shining off the gills of a fish. It has 1000 hours of battery life, so it will flash and catch fish for as long as you have your lure. There is a steel ball inside the lure that helps to keep it’s head erect so it swims realistically, and causes a clicking sound which will help attract fish. The fish cannot keep off these lures, fish any game fish none can resist. Predator fish think the lure is a live fish bleeding. They strike because they are programmed to attack injured prey. Under testing the Strobe Lure was used by three fisherman and 650 fish were caught in 25 hours. That is 8.25 fish per hour. That is incredible. Fish cannot help but attack the red light. ALURE STROBE LURES ARE THE BRIGHT WAY TO FISH! Click here to purchase our lures online at Keep checking back for new innovative products!